L’Oréal, the worldwide No.1 in hair colour, introduces Elvive Colour Protect Conditioner. Our first conditioner with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.

• AC Nielsen volume and value sales Jan-Dec 2007.
• Protect and reflect your colour radiance.
• +80% colour radiance protection!
• Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.

The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:

• It nourishes the hair and transforms its surface. Hair feels silky to the touch.
• It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.

Result:

• Prolonged intense shine.
• Hair is protected: nourished, it is softer and more shiny.
• Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant.